Marketing Manager (Seraphine)

Location | Head Office, Tottenham Court Road, London

Working style | Hybrid

NEXT Wholly Owned Brands…

Our growing portfolio includes Lipsy, Love & Roses, Friends Like These, Beauty at NEXT and Seraphine — all available through next.co.uk, connecting with millions of customers across the UK and beyond.

At the heart of our business is a passionate team driven by creativity, innovation, and a shared ambition to deliver exceptional results. We foster a culture where individuality is celebrated, curiosity is encouraged, and challenging the status quo is part of how we grow.

Role Purpose

As Marketing Manager, you will lead the day-to-day execution of brand and campaign activity, ensuring our storytelling, content and influencer strategies are aligned, dynamic, and distinctly on brand. With a strong social-first mindset, you’ll bring energy and creative vision to every touchpoint — from campaign planning to content production — helping to bring our brand to life in a fresh and engaging way.

Role Responsibilities

• Lead the delivery of integrated marketing campaigns across social, email, and influencer channels
• Develop social media presence on Pinterest, LinkedIn and YouTube as well as increasing reach across Instagram and Facebook and any new and upcoming platforms
• Support and optimise both paid and organic social media performance, understanding what drives engagement and results
• Evolve the influencer strategy, cultivating relationships with new talent and ensuring meaningful partnerships
• Act as a brand guardian, maintaining voice and visual identity across all marketing channels
• Coordinate brand brochures ensuring the creative is up to date, liaising with NEXT for production and distribution
• Brief and direct social shoots, from initial briefing through to on-set direction including behind the scenes footage
• Bring product stories to life through engaging, audience-first content that focuses on the journey of motherhood and lifestyle alongside fashion
• Stay ahead of cultural and social trends, identifying relevant creators, moments and content opportunities
• Report on campaign performance with a balance of creative insight and data analysis - use to make future recommendations for improvement
• Work closely with buying, merchandising and design teams to ensure marketing campaigns align with product launches and design detail
• Build and develop the relationship with NEXT creative, ecommerce and marketing teams to ensure a seamless execution across all channels
• Manage external PR agency in the delivery of press events and influencer marketing
• You’ll have the opportunity to travel for shoots which will be a key part of capturing authentic behind-the-scenes content

Your Talent

• Experience in a similar marketing or brand role, ideally within fashion, beauty or retail sectors
• Strong social-first mindset with a passion for content, culture, and storytelling
• Proven ability to brief and direct content creation across TikTok and Instagram
• Keen trend-spotter with a sharp eye for new influencers, platforms, and visual directions
• Excellent copywriting skills and a clear understanding of brand tone of voice
• Confident using performance insights to guide content and strategy decisions
• Highly organised, proactive, and comfortable working at pace with cross-functional teams
• Passion and keen interest in creating lifestyle content around motherhood alongside fashion

What we can do for you…

• 25% off a huge selection of Next, Next Wholly Owned Brands, GAP and Victoria's Secret products & 10% off most partner brands & up to 15% off Branded Beauty
• Hot deals and exclusive offers from over 3,500 retailers through Perks At Work
• We recognise hard work with our company performance-based bonus
• Life Assurance
• Join our Next Sharesave Scheme
• Digital GP Service for help at home
• Lesson the impact with our Annual Travel Card Loan
• Never miss a package and with Direct to Desk delivery
• Bag a bargain at our sample sales
• Hybrid & flexible working across the business to support your work-life balance
• Learn, develop and grow with our personal development plans
• Enjoy more time with friends and family with Early Bank Holiday finishes
• Join in the fun with our year-round office events

Diversity & Inclusion

We recognise that our differences are what make us who we are. We want people to want to work for us and be their true selves. We are dedicated to attracting and developing a talent team, and recognise that all unique backgrounds and experiences contribute to our future success.

We want to create an inclusive and inspiring environment where individuals feel valued and respected, and where people can achieve their full potential and be their very best, whoever they are.

Wellbeing

We believe that wellbeing is having the opportunity to achieve your full potential, cope with day to day pressures, be productive and thrive in all aspects of your life. We encourage a culture that promotes and enables us all to achieve positive wellbeing, by focusing on mental, physical and financial health.

Benefits