Social Media Executive (Bhoem)

At NEXT Wholly Owned Brands, we’re a collective of fashion and lifestyle brands. From our beginnings with Lipsy in 1998, to becoming part of the UK’s largest fashion retailer, NEXT, in 2008 we’ve evolved into a group of bold, design-led brands, each with its unique identity.

Our growing portfolio includes Lipsy, Love & Roses, Friends Like These, Beauty at NEXT, Bhoem and Seraphine, all available through next.co.uk, connecting with millions of customers across the UK and beyond.

At the heart of our business is a passionate team driven by creativity, innovation, and a shared ambition to deliver exceptional results. We foster a culture where individuality is celebrated, curiosity is encouraged, and challenging the status quo is part of how we grow.

Role Purpose

As our Marketing & Social Media Executive you will be the dedicated social expert in the central NEXT Wholly Owned Brands Marketing team for our newest brand, Bhoem and responsible for the launch of their social media presence. Bhoem buying, merchandising and design teams are based in Northern Spain, however this role will be based in London with our central Marketing team.

You will be the digital storyteller who curates our online presence, primarily on Instagram. Passionate about fashion and style, you’ll know how to captivate our audience.

Role Responsibilities

• Be responsible for bringing the brand to life across our social media channels, starting with Instagram - scope for growth
• Be knowledgeable and passionate about all things social from jumping on trending concepts to finding top influencers/talent to collaborate with us
• Create and distribute engaging weekly content plans in line with the tone of voice of the brand including organic & paid
• Create the social calendar of key dates across the year and share with the team
• Editing content and scheduling as well as briefs to Design team when required
• Engage with our community including customer queries and liaising with the Customer Service team
• Attend and present in relevant marketing meetings to key stakeholders
• Attend campaign shoots to capture planned content, paid content and BTS for social channels and paid formats
• Liaise with Buying, Merchandising and Brands teams to determine products for trend story shoots to be used on the website and across social channels
• Manage weekly social media reporting and analysis
• Work closely with PR team to drive influencer content and outreach
• Join the team in creating weekly trend and competitor reports
• Be confident on camera and able to create content for brand channels
• Be responsible for sample management & competition prize coordination

Role Requirements

• Previous experience in a Social Media role ideally for a retail/lifestyle brand
• Super creative with an innovative approach
• Confident/experienced capturing content at shoots/events on iphone/camera
• Passionate about fashion
• Up to date with what’s trending on Social
• Organised and able to manage a busy workload
• Team player with excellent relationship building skills
• Strong sense of initiative and full of ideas
• A great copywriter
• Great photography/videography on iphone/samsung
• Editing experience
• Willingness to travel to A Coruna, where Bhoem is based

Benefits