Lead Web Analyst - Marketing

We are looking for a Lead Web / Marketing Analyst to join our eCommerce Data team! Based from NEXT Head Office in Enderby, Leicestershire!

The Role:

The Data Team enables the department and the business to elevate understanding of customer behaviours, marketing investment and sales performance - what is working and what is not by articulating actionable insights from complex data.

As a Lead Web / Marketing Analyst, you will be at the heart of Next’s data driven growth strategy. Working closely with our marketing and trading team, you’ll support the delivery of high impact campaigns through exceptional analysis, clear articulation and robust reporting.

You won't just be "reporting" on the past; you will elevate our analytical maturity, transforming raw signals into actionable insights for scalable revenue growth from marketing investment.

What You’ll Take On:

You'll lead the interpretation of marketing and web analytics data to drive strategic campaign decisions. Your day to day responsibilities will include:

• Own analytics across key business areas, translating complex business questions into insight driven analysis with an 80/20 mindset.
• Conduct deep dive investigations into what drives performance. You will provide the evidence needed to pivot strategies, scale successful campaigns, or cut inefficient spend.
• Build scalable datasets and automated reporting solutions. You’ll identify unmet reporting needs and prioritise the development of tools that save time and add value.
• Collaborate with the Marketing, Trade and Data teams, translating technical data into clear, commercially grounded recommendations that senior stakeholders can act on immediately.
• Actively resolve data discrepancies and errors. You will continuously improve data quality, documentation and analytics standards across the department.

What You’ll Bring:

Technical and marketing expertise:

• Deep understanding of data structures from various marketing platforms including Google marketing suite, Google SA360, Meta Business manager, Google Analytics.
• Experience extracting and manipulating data from denormalised sources using SQL, Databricks and Biq Query.
• Experience in dashboards building in PowerBI.
• Experience in an ecommerce environment, ideally working in a retail or marketing agency.

Commercial skills:

• Ability to bridge the gap between technical data and commercial outcomes, telling a compelling story to non-technical audiences.
• Experience in marketing landscape, ROI analysis, and sizing commercial opportunities.
• A track record of working cross functionally to align on unified business goals.
• A proactive approach to data integrity and a drive to automate manual processes.

Benefits